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Determination 120
Minnesota News Council

In the Matter of the Complaint of
the Professor Shelton Gunaratne
Against the Fargo Forum

This complaint was heard on written submissions only. The Fargo Forum declined to participate.

Bob Shaw and Nedra Wicks, former Council members, took part as public members in order to ensure a balance of public/media members. The proceedings took place at South Central Technical College in Faribault.

Complaint:
Shelton Gunaratne is a journalism professor at Moorhead State University. His complaint involved three articles - a December 13 news story, a December 17 editorial about a 1997 public survey on higher education, and a December 15 column critical of surveys. Professor Gunaratne wrote an opinion piece to point out incongruities among the three articles.

The submitted opinion piece contained the gist of Professor Gunaratne's complaints about the reporting of the poll. He suggested that the Forum use the following guidelines to evaluate poll findings and to explain them adequately to readers:

  • Who was interviewed?
  • How big was the poll's sample, how was it obtained, and what's the margin of error?
  • Who paid for the poll and did they find what they wanted to find?
  • Who did the interviewing?
  • How were the respondents contacted?
  • When was the interviewing done?
  • What was the exact wording of all the questions?
  • Were any statistical procedures used to "weight" interviews, or to allocate undecideds?
    (as outlined by authors D.L. Shaw, M. McCombs and G. Keir)
  • Professor Gunaratne did not hear back from the opinion page editor and sent an e-mail inquiring about whether his piece would be published. He received no response from the editor.

    Response:
    The Fargo Forum declined to respond to Gunaratne or to try to resolve the complaint. In a letter to Forum editor, Joe Dill, the Council asked if the opinion page had a policy about guest commentaries that it could share with Professor Gunaratne. Dill replied that the paper had no desire to negotiate with the professor and expressed surprise that the Council would consider such a "non-issue."

    "We accept and reject letters to the editor and guest columns every day, as does every newspaper," Dill wrote to the News Council. "It's significant to note that we have published a number of Gunaratne opinions over the years."

    "The editor handling the opinion page elected not to use the one in question, probably on the same day he decided not to use a host of other offerings. Others might have been disappointed, but they merely came back with an article on another opinion another day."

    "This all seems rather silly to me."

    The Forum refused to respond to Professor Gunaratne.

    Deliberation:
    "If the Forum hadn't said anything about the poll taker, Phil Harmeson, it would've been bad, but they gave accurate background," said public member Bob Shaw. He believed the information the complainant felt should be included with all reporting on surveys and polls was too complicated and lengthy. Public member Craig Shulstad said it was adequate for the paper to show the bias of the poll taker.

    While all Council members agreed that a paper should not be expected to explain to every letter and commentary writer why it rejected their piece, several media members said they would always, as a simple courtesy, answer such a question if a contributor called to speak with them.

    Council members were disappointed that the Forum did not choose to engage with its reader or with the Council, noting that at this time many news outlets are trying to regain credibility partly by opening up to candid discussions of ethics with the public.

     

    Determination

    1. On the question, "Did the Forum's 12/13/97 news story and 12/17/97 editorial leave out vital criteria readers need to understand the reliability and validity of a public opinion poll?" the Council voted unanimously to deny the complaint:

    Concurring: Bailey, Bauerlein, Hage, Neddermeyer, Pumarlo, Sellers, Shaw, Shulstad, Stauffer, Van Pilsum, Wicks
    Recused: Keller
    Presiding: Tomljanovich

    2. On the question, "Should the Forum have explained to Mr. Gunaratne why it rejected his commentary?" the Council voted that it should not have been expected to do so.

    Concurring: Hage, Neddermeyer, Pumarlo, Sellers, Shulstad, Stauffer, Van Pilsum, Wicks
    Dissenting: Bailey, Bauerlein, Shaw
    Recused: Keller
    Presiding: Tomljanovich

    June 15, 1998


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