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Determination 40
Minnesota News Council

In the Matter of the Complaint of
MN Dept. of Public Welfare against KSTP-TV

The Minnesota Department of Public Welfare (DPW) complained that four news reports were inaccurate, incomplete, misleading and sensationalized accounts of a proposed DPW rule designed to control the uses of aversive and deprivation therapies in DPW-licensed facilities.

Background: In late 1979 the DPW proposed its Rule 39, intended to regulate the use of aversive and deprivation therapy in state-licensed and operated facilities. This type of therapy seeks to discourage undesirable behavior through the use of noxious or painful stimuli or through depriving a patient of service or activities to which he or she would otherwise be entitled. According to DPW, this type of therapy had been in use for 20 years without restriction, and the rule was to establish limitations and guidelines for its use for the first time.

The station broadcast two reports calling it "a rule that would legalize bodily punishment," and stating that it "for the first time spells out punishments for unacceptable behavior." In a meeting with station officials, DPW representatives pointed out that Rule 39 specifically said that the two therapies were not to be used as punishment and must be part of a comprehensive program of treatment. The rule was designed to stop patient abuse, not to sanction it, DPW said.

DPW also complained that the station listed only the most severe forms of therapy and did not explain that as a result of Rule 39 they would be used only for the most severely and profoundly retarded and mentally ill and only after positive forms of therapy had proven ineffective. DPW said that the station's report had implied that people in daycare centers, nursing homes, and state hospitals would be "punished" under Rule 39. The rule would protect such people from being subjected to this type of therapy, DPW said. DPW officials also complained that the reporter working on the story did not attempt to contact them when preparing his first two reports. All but one of the taped interviews broadcast were from opponents of aversive and deprivation therapy and Rule 39, DPW said.

Several days after the meeting between the station and DPW, the station aired a new story at 6 and 10 p.m. on the controversy surrounding the rule. DPW complained that the subsequent broadcasts repeated that "for the first time Minnesota would allow harsh treatment of patients in state-licensed programs and hospitals" and again emphasized the most severe forms of therapy that might be used.

Response of the news organization: The station refused to provide DPW or the Council with tapes of the broadcasts in question, although it did provide DPW with scripts of the broadcasts, minus taped interviews. The station also declined to participate in the hearing. However, the station's attorney did send a letter to the Council stating that the broadcasts were fair and accurate, and that the matter was now moot because DPW had withdrawn the rule. The station also said it did not recognize the Council's jurisdiction over it.

Determination of the Council: The Council agrees with DPW that the first broadcasts inaccurately and unfairly reported the content and intent of Rule 39. The station should have studied the language of the rule more carefully and also should have tried to speak with proponents as well as opponents of the rule.

But while the inaccuracies of the first newscasts might be excused in part because of the complex language of the rule, the continued misrepresentations of the rule's intent in the second reports, after DPW officials had explained the rule's intent and application to the station, are inexcusable.

Furthermore, by presenting a decidedly unbalanced report of the rule, the station failed in a news organization's duty to fully inform the public so that the public can evaluate for itself the proposals and actions of its government.

The Council also feels that the station was taking credit for the public outcry against the rule, and through its reports was seeking the withdrawal of Rule 39. While editorial opinion has its place in broadcast as well as print media, it should be clearly labeled and separated from news reports.

It is the Council's opinion that the station was attempting to make the news while reporting the news through the slanted, sensationalized and inflammatory reports it presented. The complaint against the television station is upheld.

March 26, 1980


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inaccurate...unfair...biased...sensationalized
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