Accountability Award: The Echo Press & Mille Lacs Messenger
Newsworthy Winter 2003

For the past few years the News Council has made Public Accountability awards to newspapers that demonstrated exceptional openness. That’s because we want to promote public trust in the news media, and openness certainly is one of the keys to achieving that.

This year we recognized two newspapers and their editors — the Alexandria Echo Press and its editor, Al Edenloff, and the Mille Lacs Messenger and its editor Joel Patenaude. The two papers did quite different things to earn this recognition, and both are exemplary.

We asked Joe Patenaude and Al Edenloff to write about their work.


The Echo Press

Edenloff wrote an editorial last May entitled "Ethics are at the heart of media credibility." He then put flesh and blood into that abstraction by laying out in a clear, down-to-earth way standards the public can expect the paper to live up to: the rare occasions the paper will allow the use of an anonymous source, the limitations on covering suicides, the refusal to publish letters that make personal attacks, and the way the paper encourages the public to cite errors and register complaints.

Few papers anywhere do that.

By Al Edenloff

Being the editor of a twice-weekly newspaper in Alexandria presents interesting opportunities and challenges. Our Chamber of Commerce promotes the area as "hard to leave," and it’s true. I started as a summer intern here in 1983, went back to Moorhead State University to complete my journalism degree, was re-hired in 1984 and have been working at the Echo Press ever since.

We’re situated in the center of Douglas County in west central Minnesota, a growing regional hub about 100 miles northwest of the Twin Cities. Our strong economy grows from manufacturing, agriculture and tourism. Alexandria is the county seat, but 10 smaller cities dot the countryside, each with its own identity and history.

I work closely with three news reporters. Our Lifestyle department has an editor and a reporter. Sports has an editor, an assistant editor and a part-time reporter. Two other employees shoot pictures and help on special projects and sports. Our parent company, Forum Communications, of Fargo, has a reporter in St. Paul who keeps us and other Forum papers covered on capitol news.

Reporting about life in Alexandria is like telling the tale of two cities. First, there is Alexandria in the summer, when our area overflows with tourists and triples our population of 10,000. The 300 or so lakes in the county give us a lot of water to cover. Stories about fishing, vacationing, golfing, resorts, racing, town festivals (and of course, road construction) carry a lot of the headlines. In the winter, the area gets a little quieter, and recreational pursuits switch to ice fishing, snowmobiling and skiing.

Douglas County’s population has hardly any racial diversity. The last census reported that, of the county’s 33,000 residents, 98.5 percent are white ? mostly of German and Scandinavian extraction. And they take great pride in their ancestry. When we ran a headline about the census that said, "County remains white, Scandinavian," we were flooded with letters and e-mails from Germans noting that they account for 45 percent of the population while Swedes accounted for "only" 40.7 percent. We quickly printed a letter to the editor pointing out that fact.

As editor I work about 50 hours a week. I assign the stories, edit copy, determine placement and oversee the design process. I also write editorials, with input from the editorial board, which includes the news reporters and the publisher. I write some stories too, covering the Alexandria City Council, and take my once-a-month turn on weekly "scanner duty," monitoring police and fire radios for breaking news pictures at all hours. We meet weekly with reporters and photographers to plan next week’s issues and long-range coverage.

Our goal at the Echo Press is to "give information life" by telling readers about the people, events and issues that shape their lives. We strive to report the news as accurately and fairly as possible, and we welcome reader input through letters, e-mails and phone calls. A very popular Opinion Page feature is "Thumbs Up/Thumbs Down," based on readers’ observations ranging from local pet peeves to national political issues.

As with any job, there are frustrations. Sometimes we feel swamped, as if we’re trying to cover an ocean of stories in a small boat.

We don’t claim to be perfect. We make mistakes and when we do, we own up to it. Even though we cover a relatively small community, we don’t "sugar-coat" the news. We recently ran stories, for example, that examined leadership and management problems within our museum. We took some heat for it. Some accused us of cooperating in a vendetta against the museum director. But we believe our stories exposed problems that were causing widespread speculation. We believe it’s better to deal with problems in the open instead of letting people grumble about them in the dark.


Mille Lacs Messenger

The Mille Lacs Messenger published a fraudulent letter to the editor, written by one person and signed by another with the name of a third person, who knew nothing about it. Editor Patenaude wrote a personal message to readers apologizing for the paper’s failure to check with the person whose name appeared on the letter to see if it was authentic. He said, "I have a responsibility to inform readers when a source in this newspaper comes into serious question."

He also apologized for something else. He said the person who wrote the fake letter had backed out of a meeting with him to talk about it, and then he ran into that person in a public place, urging others to write letters to legislators. In light of the fake-letter episode, Patenaude thought that was hypocritical. He confronted the person, and they had a loud argument. Patenaude apologized in print for having lost his composure; he said he should have handled himself differently or avoided the situation entirely.

By Joel Patenaude

In six years as a daily newspaper reporter, not once did I get into a shouting match with a reader or source at a public meeting.

And I don‚t recall anyone, much less a parade of people, including a state representative stomping into my publisher’s office and calling for me to be fired for my news coverage.

No longer can I say I incited — or more likely, inherited — such animus. On the other hand, I humbly submit that I’ve never heard so much passionate praise for my reporting and editorializing than in the past 18 months.

It was only that long ago that I arrived on the battle-weary frontlines of community journalism by taking the position of editor for the Mille Lacs Messenger, based in Isle.

Be it an accident of geography or bewildering luck, this barely 5,000-circulation weekly newspaper situated on the south end of "the big lake" has consistently found itself in the eye of a hard news storm.

In the vastness of Mille Lacs Lake, abundant walleye casually take the bait offered by an increasing number of technologically equipped anglers. The fish are oblivious to the fact that they and their surrounding environment have been the subject of a heated, decades-long struggle over recreation and resource management, Indian treaty rights and commercial exploitation.

In short, you could say the subject matter my staff and I cover in the Messenger is not confined to church potlucks and Pinewood Derby races. I’ve had to deal with an arrogant small-town mayor and topsy-turvy police department as well as take up my predecessors’ thankless challenge of tracking the biological welfare of the state’s premiere walleye fishery.

And if it’s not about the fish, local politics dwells on the actual and potential effects of American Indian sovereignty and the economics of a couple casinos going gangbusters for the Mille Lacs Band of Ojibwe.

I don’t take for granted the astonishing freedom and support I get from my employers to cover this multitude of controversies. It simply wouldn’t be possible if co-publishers Dick Norlander and Kevin Anderson hadn’t already survived years of reader criticism and advertiser boycotts.

In fact, through 11 years of social and legal strife (resulting from several decades of tense relations between white and Indian residents), this newspaper provided valiant coverage. Then editor Jim Baden competently and eloquently documented the events leading up to and including the 1999 U.S. Supreme Court decision affirming the treaty-derived hunting and fishing rights of eight Ojibwe bands in Minnesota and Wisconsin.

The lake was still simmering over that when I arrived in August 2001. It boiled over again after extensive talks between Mille Lacs County and Mille Lacs Band officials broke down and the county, in February 2002, filed a federal lawsuit arguing that the original 61,000-acre Mille Lacs Indian Reservation no longer exists.

Late last month, the chief justice of the U.S. District Court of Minnesota heard oral arguments for and against the tribe‚s request that the lawsuit be dismissed. Unless the judge says otherwise, both sides are preparing to take their contradictory accounts of more than 140 years of treaty and reservation history to trial in June.

In the mean time, I’ve followed the legal arguments, calculated the attorneys‚ fees and researched the relevant treaties, Congressional acts and Supreme Court decisions. The information I’ve gathered — voluminous and, I fear, hard for readers to navigate — has alternately impressed and displeased key players on both sides.

In my weekly column, informed by all this reporting, I have steadfastly refused to take sides. I have, however, questioned the county’s legal strategy and the band’s frequent unwillingness to confront the fears for re-established reservation boundaries that I hear among the non-Indian majority of residents and property owners here.

And as if that wasn’t enough to get me in trouble, I’ve had to fight the illegal closing of county and city meetings and court proceedings just to cover other contentious stories.

Ironically, I’m writing the hardest stories of my career only after leaving suburban city hall and state legislative beats at 30,000-plus circulation daily newspapers.

But on occasion, the hard work and hard headedness pays off. Early on in my tenure here, I provoked the county commissioner leading the anti-reservation fight to admit, in exasperation, that he couldn’t afford to be held personally liable for illegally closing (as I argued) what should be open negotiations between him and his tribal counterparts. He slammed his briefcase shut and stormed out of the room.

Running for re-election less than six months later, he stood up at a candidate forum waving a copy of my newspaper — containing my coverage of an Indian law conference in Albuquerque, NM — and implored everyone present to read the Mille Lacs Messenger.

In the interest of self-preservation, I, too, advise locals to read, rather than shoot, the messenger. Every now and then, somebody grudgingly admits the coverage of their community has been consistently bold, fair and thorough. And that’s all I’m here, working my butt off, to provide.

Joel Patenaude is the editor of the Mille Lacs Messenger based in Isle, Minn.