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By
Gary Gilson
Star Tribune
09/05/2003
After
observing a spring and summer of upheaval in the news business,
I offer these conclusions:
The credibility crisis at the New York Times will prove to be a
blessing for the Times, for news outlets across the country and
for the public. The self-examination that news outlets have been
undertaking will reinforce some standards of fairness and raise
others.
Many
newspapers that publish articles from the Times News Service have
found it necessary and embarrassing to run corrections on stories
they did not generate. They are taking steps to ensure that they
do not repeat the errors of the Times.
As
agonizing as it has been for the Times to admit it mishandled the
fabrications of a troubled and rogue reporter, it has also admitted
that, contrary to its previous insistence that every editor is an
ombudsman, the paper needs a full-time ombudsman to handle complaints
and to serve as a conscience for the newsroom.
Fewer
than 40 American newspapers have ombudsmen, partly because so many
editors resist having an independent analyst looking over their
shoulders, and partly because most papers either won't spend money
for an ombudsman or prefer to spend it on an additional reporter
or two.
The Times is undermining its decision to create an ombudsman position
by making it a one-year experiment and by saying that the ombudsman
will not write a regular column to readers or regular memos to the
news staff.
Being
accountable to the public requires openness and transparency. Most
news ombudsmen, such as the Star Tribune's Lou Gelfand, write regular
columns to illuminate the concerns of both the public and journalists.
The most telling contributions of Gelfand's column are quotations
from editors who openly acknowledge how and why a story was unfair
and how it could and should have been done differently.
That
sort of response generates public trust. It also alerts reporters
and editors to hew to standards that prevent such lapses.
F.
Scott Fitzgerald once wrote that "the very rich . . . are very
different from you and me." Well, journalists are very different
from their audiences, but they don't like talking about it; it makes
them self-conscious. But self-consciousness is what these new developments
in openness are all about.
As
a former journalist I think I know what makes journalists seem so
aloof and, sometimes, arrogant.
First,
they are aloof.
The
value that journalists prize above almost anything else (except
getting a great story, and getting it first) is independence. Their
aloofness derives from their sense of being constantly assaulted
by people who want either to get into the paper or to stay out of
it. Journalists do not want ever to appear to be in anyone's pocket.
Second,
when they become the subject of a complaint, they too often get
defensive, instead of just listening, and they wrap themselves in
the First Amendment's guarantee of press freedom, even when no one
is challenging it.
Most
complaints concern inaccuracy, sensationalism, bias, anonymous sources,
invasion of privacy and the idea that a news outlet has an agenda.
So
what journalists should understand is that the public wants them
to live up to what they say they believe in: accuracy, fairness
and detachment from outcomes.
And
what the public should understand is that the independence journalists
prize is the bedrock of their role in a democracy.
A
few years ago an audience of Twin Cities journalists heard an outstanding
colleague -- Geneva Overholser, former editor of the Des Moines
Register and former ombudsman of the Washington Post -- say something
that made their collective jaw drop.
She
said journalists go about their business knowing that the First
Amendment belongs to them. Her audience nodded. Then she said, "No.
The First Amendment doesn't belong to you. It belongs to the people
who created it -- the public. Journalists get to use it. And if
you don't use that freedom responsibly, the public may take it away."
That
seemed like hyperbole. But she said it before Sept. 11, 2001. A
week after the attack on the World Trade Center, some people began
questioning the Bush administration's handling of security matters,
and inquiring journalists found themselves accused of being unpatriotic.
A public opinion survey revealed that more than 80 percent of Americans
polled said that the government should place restraints on the press.
That's
when I wondered how those people ever got out of grade school without
knowing the value of an independent press. Our schools have to do
a lot better.
And
the press itself has to do better in explaining how what it does
protects society. The recent agonies and self-appraisals in journalism
provide a solid platform for more assertiveness in the public, more
openness in the press and more understanding between them.
Gary
Gilson is executive director of the Minnesota News Council.
©
Copyright 2003 Star Tribune. All rights reserved.
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